Hi, I’m Pathly!

The Approach

The benefit and relevance of the community around Pathly – and the emerging Pathly App as a digital guide through everyday life with cancer – will be demonstrated through a short animated scene.

The Goal

Pathly is embodied by a short animation spot to attract attention to the topic of living with cancer and help for those affected and their families.

The Result

With the support of Meta (Facebook), various animated ads were placed at the start of Pathly’s fundraising campaign to create awareness. A big focus was the playout of the ads on mobile devices, so that both the main spot was adapted and dedicated mobile ads were animated.
You can support Pathly under this link: https://www.betterplace.org/de/projects/102174-pathly-dein-wegweiser-durch-den-alltag-mit-krebs