Resident Evil Requiem – Launch Event Live Marketing
For the release of the ninth installment of the Resident Evil franchise Capcom germany did a two-day launch experience in the XPERION Hamburg tech village. Fans and gamers could playtest a demo of the game one day prior to the release and attend a live show where creators would go through a custom built horror walk live on stream to compete against eachother in collecting coins while living through the horror the Resident Evil games are known for.
We covered the event on both days for the resident evil germany and capcom germany social media channels delivering photo slides with partner hardware and video formats showcasing creators, cosplayers and activities.
Photo Coverage
Besides the general photo coverage of the event to share impressions online, dedicated sponsor partner showcases for Nintendo, Razer and Asus ROG were produced.
Video Content
Social formats went live on the event days itself showing the event highlights for participants while the main event went on on stage and in a livestream.
The Aftermovie
Recapping the Launch Xperience for everyone who attended or missed it on site. One week after the game release the aftermovie went live on YouTube and Instagram with a dedicated vertical version.
The Horror Walk
The main attraction of the livestream event was the horror walk where creators were sent to escape while collecting the most coins on the way. To capture the experience we went through the horrow walk with rocketbeans.tv’s Krogi intverviewing the mind behind, Bastian of nine2one.
Client:
Capcom GermanyAgency:
CreativeModCreative Direction & Photography:
Kira CesnikContent Creator:
Niklas HornDate:
März 12, 2026
