CD Projekt Red – Branded Experience
With our approach we blend live action and gaming to create immersive brand experiences and branded content for the gaming culture and communities. Elevate your brand to grab attention and make your IP an experience for your Community. Be it at your own event or an activation as a point of interest to get your launch running.
Community Events
At CD PROJEKT RED DACH’s Cosplay and Community Events we launched our first branded experience concept as an immersive videobooth. The guests had the chance to jump right into the worlds of CDPR’s famous IPs Cyberpunk 2077 and The Witcher 3.
Branded Content Assets
The output on the event floor itself are high quality branded video assets to be posted by the attendees giving the event a huge shareability.
Client:
CD PROJEKT REDCreative Direction:
Kira CesnikTechnical Director:
Niklas HornDate:
September 16, 2024