Resident Evil Requiem – Launch Event Live Marketing
Capcom once again showed up at gamescom with an impressive booth, this time featuring three headline title. Up front an center Resident Evil Requiem took the stage with Onimusha: Way Of The Sword and the brand new IP Pragmata on the sides. We again supported Capcom Germany with live marketing production creating content for their main channel as well as the Resident Evil and Street Fighter Germany social accounts.
Photo Coverage
Besides the general photo coverage of the event to share impressions online, dedicated sponsor partner showcases for Nintendo, Razer and Asus ROG were produced.
Video Content
Social formats went live on the event days itself showing the event highlights for participants while the main event went on on stage and in a livestream.
The Aftermovie
Recapping the Launch Xperience for everyone who attended or missed it on site. One week after the game release the aftermovie went live on YouTube and Instagram with a dedicated vertical version.
The Horror Walk
The main attraction of the livestream event was the horror walk where creators were sent to escape while collecting the most coins on the way. To capture the experience we went through the horrow walk with rocketbeans.tv’s Krogi intverviewing the mind behind, Bastian of nine2one.
Client:
Capcom GermanyAgency:
CreativeModCreative Direction & Photography:
Kira CesnikContent Creator:
Niklas HornDate:
März 12, 2026
