CD Projekt Red – The Afterlife | Video Opportunity
Our concept to bring an iconic spot from the game Cyberpunk 2077 to life so that the community could experience Night City turned into the infamous Afterlife Video Opportunity serving as a visually striking community activation on conventions and events.
For their first appearance at Dokomi Anime and Japan Expo CD Projekt Red approached us to support their booth with a custom video opportunity. The goal was to promote Cyberpunk 2077 and especially the Cyberpunk 2077 Ultimate Edition launch and CD Projekt Red’s collaboration with Nintendo and the Switch 2.
Convention Activations
With the iconic Afterlife bar as the set for our video booth we attracted the community and fans of the Cyberpunk 2077 IP and built a perfectly fitting vertical video asset to transport the attendees into the games world.
Social Content for the Community
Over the three convention days we provided over 300 finished vertical videos to the community via a QR code download to be posted within ten minutes.
Client:
CD PROJEKT REDCreative Direction:
Kira CesnikTechnical Director/ Operator:
Niklas HornBooth Build:
Luke "Buckycos"Date:
Juni 8, 2025
